LA VIE EN ROSE PIAGET / MELODIE GARDOT
Armen Djerrahian
Client: LA VIE EN ROSE
Type: Commercial
Armen Djerrahian
Armen started his career as a photographer in Paris where he relentlessly documented the rise of urban culture. He quickly built a solid reputation in music and publishing as one of the best photographer of his generation and worked with major artists such as Jay-Z and Usher. Armen naturally moved to filmmaking and directing several music videos and commercials earning himself a nomination at the BET Awards for "Best Video Of the Year". Armen's work shows that his creativity has no boundaries, whether it's shooting an ad campaign featuring Spike Lee or directing a series of beautiful short films for Van Cleef & Arpels. Armen's recent work includes directing a global digital campaign for Armani featuring Chris Pine and collaborating on an exciting brand video for recent LVMH Prize nominee, Jahnkoy.